Exhibition Booth System
This is an interactive installation used in international trade exhibitions. Exhibitors can reduce the loss of clients by employing the system.
Product
Demostration
It is a system made for exhibition. When a card put in the center square of the box, target videos and information will be projected on the surface.
Design
Process
Typical Exhibition
Exhibition Key Process
Check Products
Inform Details
Inform Policy
30/3 Principle
30 S
A client stays no more than 30 seconds if no staff comes to introduce products.
3 min
It usually takes a staff 3 minutes to finish introduction to a client.
The gap in the 30/3 principle means it is usual that employees are too busy to cover all the clients before some of them leave.
Challenge
To use interactive installation to inform details and attract clients to stay longer.
Solution
Interview&Investigation
I interviewed more than 10 CEOs of international trade companies and participated an international fair as an employee for investigation.
Chengjie Wang, Zhongbang
“It is true that sometimes clients are overwhelming, especially on the first two days of the fair."
Yujie Tong, Meihan
"Large exhibition booth is expensive. Some are more than 100k dollars. Therefore most of time, we can only use the standard booth (3m*3m)."
Weiben Wang, TEH
“Some exhibitions are overseas, so we use samples stocked by local distributor. What we can bring is limited. ”
Ideation
Based on the interviews and the investigation, I concluded four goals and principles.
Interaction
Compatible
Attract more visitors and users
Trade companies have hundreds of types of products in different sizes and shapes.
Informative
Portable
This is the main reason why companies join the exhibitions.
Many events are oversea, which means transportation is important.
Structure& Wireframe
Iteration 0 (Gentrification)
This is a mini exhibition that I co-curated in 2019 about violent demolition the government implemented in China. I made a sand table with house models on it. When a house is took off, a target short documentary will appear on the big screen. This material context offers a unique experience to get information. In other words, its physical form echos with the video contents.
Iteration 1
This is a prototype I made before investigation.
Shortcoming:
1. Contents can only be changed in code.
2. Can not be used for large or heavy products.
3. Only have videos without text descriptions.
Iteration 2
Draft
Tag
Six circles represent six digits where black is zero and white is one. In this way, the tag can be read by a binary system, equalling 0-63.
Tag 0
Tag 1
Card
It consists of two 5cm*5cm 3mm acrylic pieces and four magnetic iron. Paper can be held inside. The front side is a picture of the product and the back side is the tag.
Front
Back
Structure
Interface
Projection
Portable
Feature
The whole booth and the projector set can be stored in a small boarding case.
